I’d like to appear higher in search results
The four search habits are:
- Know something
e.g. learn how to renovate a house
- Go somewhere
e.g. visit local home improvement store
- Do something
e.g. contact a home improvement company
- Buy something
e.g. buy a ladder and a paintbrush
97% of people won’t click past the first page of search results.
Over 60% of users will leave your site if they don’t see what they’re looking for.
The Google algorithm is forever evolving – is your website?