Engaging Website Design
You’ve only 7 seconds to capture the attention of a potential customer and keep them intrigued about your business. In fact, we start to form a judgement in just a tenth of a second.
Your website is often where your customer’s journey begins and your one chance to impress.
An effective website draws your audience in, stimulates their curiosity and progresses their relationship with you.
Are you missing out on business because your website could be easier to navigate, or look more professional, has technical issues, or just isn’t persuasive enough! Your competitors are just a click away!
Amber Digital developers have decades of experience ensuring that your first impression makes the right impact. And once your website is launched, we won’t abandon you. We look after everything to do with your website, providing a solution tailored to your business needs; whether it’s just hosting, website management, web traffic analysis, or, ongoing optimisation.
of people will judge your business’ credibility by your website
of web users will abandon a site if it’s poorly designed
of people won’t trust an outdated website
Seo& PPC
of internet searches result in a purchase
of people will not look past the first page of search results
Google searches conducted every second!
You are 14 times more likely to convert a sale when a customer is able to find you.
SEO both increases your organic visibility and drives more customers to your website.
Ranking on Google for your products or services generates leads, whilst ranking for keyword phrases and customer questions will help you be more relevant, stand out from your competitors, raise brand awareness and widen your reach.
When it comes to maximising your organic visibility, you need technical audits, on-page optimisation, content marketing and external link building. This is where our specialist team can help.
Ultimately, effective SEO will generate leads for your business, so get in touch to find out more about how we can get you found more easily.
A highly targeted Google Ads campaign focusses your marketing efforts on customers who are actively searching for what you’re offering. An effective Google ad (or PPC) campaign will get your products or services directly in front of potential customers. Even for those people who don’t click, ad placement boosts brand awareness, puts you front of mind and may secure generate enquiries in the future.
Social Media
There’s no denying that a social media presence is elementary to 21st Century marketing.
Buying from a business is no longer a simple transactional process. Customers expect interaction and to build a rapport before they are ready to make a purchase.
Each social media platform captures the attention of a different audience. The key to creating lasting relationships lies in knowing the right channels for your business and using them effectively. It’s not simply a case of replicating the same message across multiple platforms and expecting to see immediate results.
Social media, when utilised properly, provides an ongoing opportunity for your business to talk directly to your existing customers, interact with new audiences and personalise your brand. It enables you to build a loyal following of brand advocates who will actively promote your brand. It can support your visibility and search ranking online.
But, no two social media platforms and audiences are the same, and a tailored approach to each is required. Successful relationship building comes through a targeted, strategic and considered approach.
Social media can be overwhelming, time consuming and costly. Let us manage your social media strategy and management, leaving you to get on with running your business. We have packages tailored to suit every budget. Get in touch to find out more.
users on Instagram every day
users on facebook every day
videos viewed on YouTube every day
Marketing Strategy
more likely to be successful with a marketing strategy
is the cost of asking Amber to audit your marketing spend
is the average amount we’ve saved our clients on their marketing spend
Almost 50% of businesses don’t have a clearly defined digital marketing strategy which means they lack direction and focus.
If you don’t know where you are going or the route you need to take, you are throwing money into the wind. A defined digital marketing strategy will:
- Identify your business goals and give you a path in which to reach them
- Identify your target audience and how best to reach them
- Define your USP’s and differentiate you from your competitors
- Focus your efforts on the problem(s) you are trying to solve for your customers
- Define your key messages so that you are able to build effective campaigns
- Define the key marketing tactics you will use to reach your goals
- Save you money by identifying unnecessary expenditure
- Ensure all activity is tracked and measured against key KPI’s
the power of video
Don’t get left behind! Proven to be a primary tool for engagement, video content is essential to your marketing.
Our video production services can help you with your marketing, but also with your recruitment and event management too. Engaging video content will engage audiences, drive leads and inspire action.
Since most of us buy on emotion, we will create video campaigns that create an emotional connection between your message and your audience.
We make video content ranging from internal communications, corporate and product video and social animation. We will work with you from idea conception and creation of storyboards, through to ensuring the best way to share your video content to maximise exposure and reach.
We are also used to working with all budgets big and small so if you have a video project in mind, please do get in touch.